SEVEN MISTAKES TO AVOID WHEN CHOOSING A CARPET CLEANER
MISTAKE #1: Choosing a carpet cleaner based on equipment alone.
No question, your carpet cleaner needs first-rate equipment. But he also needs something else — employees who are skilled at operating that equipment. Many companies own hot-water extractors, but few companies teach their employees how to use them properly. The best way to know that the carpet cleaner’s employees have been properly trained, is to make sure the cleaner has been certified by the Institute of Inspection, Cleaning and Restoration Certification (IICRC) or by the Association of Specialists in Cleaning and Restoration (ASCR). Before you choose a carpet cleaner, ask to see written proof of their certification.
MISTAKE # 2: Choosing a carpet cleaner who only uses one type of cleaning system.
Most cleaners offer only one type of cleaning system. There are different methods of cleaning for different types of fibers. Like with clothing, some need to be dry-cleaned and some thrown in the washer. Some need special care so the colors don’t fade, and others need a boost to obtain that clean and bright look again. Limiting yourself to only one method will not give the best in every situation.
MISTAKE #3: Choosing a carpet cleaner based on low price.
Low price could be a problem in three ways: (1) low price can be the bait that attracts your phone call. But once the cleaner gets into your home, he pressures you into a much more expensive job. (2) Low price can be for “single-process” cleaning. Rarely does the consumer know what this means and, when told, asks for “dual-process” cleaning instead, which costs MUCH more. (3) Low price means the carpet cleaner has cheap equipment (perhaps even a unit they rented from their local grocery store), which cannot match the cleaning performance of the superior machines designed to remove the most soil and contaminants, and leave the least residue behind.
MISTAKE #4: Choosing a carpet cleaner based on a single telephone call.
Instead, invite the person to your home and ask for a specific written quotation. Then you’ll know exactly what the carpet cleaner recommends – and you won’t be the victim of high-pressure tactics when the technician steps into your living room. This also allows the carpet cleaner to see the type of carpet, the level of soil, and measure the exact square footage so he is able to give you a more accurate quotation.
MISTAKE #5: Choosing a carpet cleaner who doesn’t offer a money-back guarantee.
In my view, every carpet cleaning company should be fully accountable for its work. And if you aren't pleased with the job in every way, you shouldn't have to pay for it. Period. Not all carpet cleaners offer an unconditional guarantee. Or, if they do, the guarantee may be "limited". Ask the carpet cleaner if he offers an unconditional guarantee and then make sure the carpet cleaner includes his guarantee on his written quotation.
MISTAKE #6: Choosing a carpet cleaner without getting comments from his other clients.
Any carpet cleaner can say anything about his past jobs. And sadly, some of what he says may not be true. Make sure you ask for references or read comments from current customers so you can depend on the carpet cleaner and his work. Look for a cleaner that works by referral only. Cleaners like this have to deliver an incredible service to live on word of mouth only. We literally have hundreds of testimonies that our clients have sent to us. You can also go to EthicalService.com and read them for yourself.
MISTAKE # 7: Choosing a carpet cleaner who isn't certified.
They should be certified by the IICRC (Institute of Inspection, Cleaning and Restoration Certification). If your carpet cleaner isn't a close friend, you may not know whether he has the knowledge or experience to clean your carpets. If you want to be sure you're hiring a competent professional, make sure he is IICRC certified. The carpet cleaner must earn that certification through study, experience, and successful completion of formal written examinations. In effect, carpet cleaners who are certified by IICRC have earned a college degree in carpet cleaning.